Bob Sirott Gets His Start in Radio, Political Commercial Sessions, Male Ad Voices and More!

I hope you're all ready for another set of interesting items from the archives. Today, we're heavy on the media side of things. 

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Bob Sirott is a Chicago Media legend and survivor of dozens of careers within a career. He has been through too many jobs and media lives to count. For my money, he was at his best in his first big name job, which was as top 40 DJ at Chicago powerhouse WLS for about eight years, ending in 1979. I was enamored of him enough that I made a point of recording his entire farewell show on WLS, which I might share some time here. Since then, he's been on TV and radio and radio and TV in any number of settings, culminating, perhaps, with his current job, holding what was once the single most plum job in Chicago radio: morning drive at WGN.  

Honestly, he ceased to be interesting to me a long, long time ago, and all of those jobs have been more establishment and corporate over the years, which is something I suspect is hard to avoid in such a career. But I respect his longevity, and have fond memories of listening to him as a teenager in the '70's. 

His biography on Wikipedia states his radio start point was on another Chicago station in 1971, but I have, for years, owned a tape that demonstrates that this is incorrect. Because someone filled both sides of an 1800 foot reel - nearly 100 minutes of a Bob Sirott aircheck - from December of 1967, on WRSV in Skokie, just north of Chicago. With his semi-recent hire at WGN, I made a point of digging the tape out to share for everyone. 

At first, I thought it was funny that the owner of the tape labeled it "The Bob Sirott Show", as it seemed to be, largely, simply Sirott doing a faceless job of performing a faceless task: spinning MOR and Beautiful Music records of the era. 

But eventually, it becomes clear that the show did have a "personality", as Sirott gets a few "bits" in, and even re-references one of them later in the show. Oddly, he makes it clear that his was a one-night-a-week job, and even odder (to me, anyway), is that the phones were apparently lighting up with requests for this tedious blandness. Bob Sirott would have been 18 at this time - I sure this was his very favorite music. 

Anyway, it's an interesting listen, to a format of music which hasn't existed in a very long time, and a glimpse into the very earliest days of a very big name in Chicago media. 

(Oh, and I should mention that there is some competing noise, singing, whistling and such on one channel for the first 30 seconds or so. I didn't want to edit out the start of the tape, so I just left it as-is.)

Download:  Bob Sirott Plays MOR of WRSV, Skokie, IL, 12-4-67

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On to something I find even more interesting. The next two segments both come from a tape which is labeled as seen below: 

The box seems to be a set of commercials promoting Democratic Governor Shapiro of Illinois, who had only been governor for five months in October, 1968, in a series called "Mark of Cain", promoting his election to a full term that fall. But that's not really what's featured on this tape. Well, there is one "Mark of Cain" ad, but not four, and the first third or so of the tape is actually made up almost entirely by commercials (from the same election cycle) for the much better remembered Birch Bayh, Democratic Senator of Indiana. Most of the tape is a mixture of raw sessions from the Bayh commercials and finished product, with the single Shapiro commercial edited into the middle of the section, and a few stray moments the could be from something else. 

By the way, Shapiro was defeated, Bayh was re-elected. 

Download: Recording Commercials for Senator Birch Bayh and Others

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And then, in case that wasn't enough, and very happily, in my opinion, someone, surely from the same ad agency, spliced on a presentation of the company's Male Ad Voice Talent, arranged alphabetically, for the first half of the alphabet, anyway. 

I've featured several of these before, both here and at WFMU. As with those previous demo tapes, there are some absolutely hugely famous names heard here, and I find it funny to think that some of the actors heard here - including the likes of Oscar winner Burl Ives - might be able to command enormous fees for movie and TV work, but got to be pimped out along with 20 other guys in the advertising equivalent of speed dating. 

There are also some racial and ethnic portrayals here which wouldn't get past the drawing board today. 

Download: Male Ad Voices Demo Tape, A Through M

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And then there's this little three inch reel

Now, I don't know if this next set of material is rare or collectable at all, but I listened to it for the first time this week and thought it was enjoyable. I know that Ed Sullivan shows have been packaged, repackaged and re-aired in a dozen ways, and some Smothers Brothers' episodes have been released on DVD, as well. But it seems at least possible that these little segments might not be otherwise available, so I thought I'd share the contents of this tape. 

Side one, heard first, features three performers from the October 6, 1968 edition of the Sullivan show, including Flip Wilson and Dionne Warwick, but highlighted - well, at least I think so (and so did whoever wrote on that tape box) - by Tiny Tim's performance, and the introduction of Tim's parents in the audience. The tape runs out, unfortunately, during his performance. 

Side two features an equally short segment from the Smothers Brothers' show from the same night, featuring a sad tune from Nancy Sinatra, a goofy jug band turn from Nancy with Tommy Smothers, and part of Pat Paulson's then-current campaign for president. 

Download:  Ed Sullivan Show (Flip Wilson,  Dionne Warwick, Tiny Tim), and The Smothers Brothers' Hour (Nancy Sinatra and Pat Paulson) - 1968 

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And finally, this posts "very short reel". I have a LOT of tapes from a radio station in Astoria, Oregon. I bought a batch of them perhaps 15 years ago, in one of my earlist eBay purchases. A lot of them have since been sold, mostly episodes of a storytelling radio series. I have shared a few of the "short reels" I got with that batch, and here is yet another one, a PSA sponsored by the clunkily named K-TEK C.N.C. Machines company. This is truly "very short" - just 37 seconds. 

Download: K-TEC CNC Machines Astoria, Drunk Driving PSA, July 1987

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