Saturday, August 22, 2020

Celebrating Baseball, Trying to Get the Ad Just Right, and Keeping in Touch

How ya doon?

Today marks the completion of the Scotch Tape Box History Series. Last time around, I shared the boring box that Scotch moved towards, during the period when the rest of the advertising world (and the Western World) was moving towards an explosion of color and imagery. Scotch then stayed with that box style, with minor modifications and variations, for at least 15 years, regardless of tape size or item number.

Following that - and I may have missed a design or two along the way, particularly after 1980, a period I don't generally look for tapes from, and during which I was not buying new tapes. But anyway, the next - and last - example I have is the starkest change of all, and even did away with the band of scotch plaid which had been present all the way back since 1948. In fact, it did away with just about everything, and featured a solid black box with the word "Scotch" in silver.



Ecch. What an ignominious end. The word "Scotch" barely appears anywhere else on the box (only in tiny legal type), replaced as a company name by "Magnetic Audio/Video Products Division of 3M".

<a bit of a plug - the tape housed in the box scanned above does happen to include some of the  recordings I made for my 1997 opus "The Many Moods of Bob", available free at that link.>

I'm thinking that now I might move towards sharing some of the other boxes which I consider to be particularly interesting/common/rare/whatever. Any thoughts on this?

And now...

~~

With baseball back in full swing, albeit with only 37% of the games scheduled and 0% of the fans present, I thought it might be perfect time to break out a really nice tape that I've owned for decades - it's actually part of the set of reels that I purchased that had belonged to the family of Merigail Moreland, although it has only a couple of moments which make it clear that it's part of that collection, and nothing of Merigail.

In fact, most of the tape is taken up by recordings of a key baseball game in Chicago history - the night the White Sox clinched the American League pennant, for what was then the first time in 40 years, in 1959.

(Now granted, this is not as special as, say, a Cubs pennant winning broadcast, or, say, a broadcast of a last place Cubs team losing a game. We are, after all, only talking the American League here. But it's nice, anyway.)

This is nowhere near the entire game, and due to sections of it having been erased with other material, it's not even a solid nonstop chunk of the game. However, the end of the game is here, and - perhaps the most interesting part - the last 24 minutes or so is the post-game coverage.

The lead broadcaster here is the immortal Jack Brickhouse, beloved among Chicagoans of at least age 50 or more, and this would have to have been on WGN. I don't think there's anything else I need to say!

Download: Jack Brickhouse, et al - White Sox vs. Cleveland - 9-22-59 - White Sox Win Pennant
Play:

Update, 8/23: Long time reader and Frequent commenter Eric Paddon has listened to this entire chunk of tape and has written three comments expanding on its contents. For one thing, it IS "a solid nonstop chunk of the game", despite what I wrote, but there are other bits of information, too. I admit to not re-listening to the whole thing when I captured it digitally, last month, and was going by memory. 

Anyway, I deeply appreciate ALL of his comments over the years, and encourage you to read them here to fill in a few more bits of information. 

 ~~

Next up, an audio letter. This 30 minute example is fairly pedestrian as these things go, but there's a certain fascination for some people, me included, in hearing the ramblings of someone - or in this case, two someones ("dad and sis") - talking to a loved one who is far away, plus, there is a sort of horrible moment during the tape, which I'll explain.

But first, I'll confirm that you really are listening to the correct item: this one starts in a unique fashion, with bird-tweeting sounds, followed by comments about birds.

Then there's the moment... well, a unique aspect of this tape that is actually fairly chilling. There is a mention at one point about the assassination of Dr. Martin Luther King, and I certainly assumed, at that moment, that this tape was recorded at some point soon after that tragic event. But NO. At another point on the tape, it becomes clear that the date is August 12, 1967, and listening back to the King mention, is also becomes clear that the speaker is - honest to God - simply making a prediction, more or less as fact and certainly without any rancor or emotion, that King will be assassinated at some point. He doesn't say, as I thought at first, "when they assassinated...", instead, he says "when they assassinate....".

Wow. What an unintended insight into the thoughts and views of some people during the mid 1960's.

Download: Audio Letter from Dad and Sis - 8-12-67
Play:

~~

Next up, here's something fun: It's some radio guy making multiple attempts to record an ad for an end-of-year closeout sale at a local Fresno car dealership, presumably in the summer of 1963. There are multiple different (but similar) ads attempted, and the reader makes several attempts to get them right, breaking down repeatedly along the way. There's a bit of fun in the copy - some understated humor and a sense of making fun of themselves. I find this highly enjoyable.

Download: Trying to Record End-of-Season Ads for Fresno Motor Sales, 1963
Play:

~~

For my "very short reels" sample this week, I again pulled one out at random, and it turned out to be an ad for a local watering hole in Toledo, known as "The Distillery", an ad to be aired on WJZE, which was then on 106.5 FM - it's since migrated to lower on the dial and changed formats. This ad is date 3-20-97.

Download: "The Distillery" Ad - WJZE - 3-20-97
Play:


Sunday, August 9, 2020

A Nice Advertising Demo Reel, A Not-So-Nice Novel, The Return of Australian Shortwave and More!

Howdy, good people! I've got a good variety of material for you today!

Let's start with what I'll guess will be the most popular of the offerings. What I have here is a single reel containing two demo presentations from 1969, from a then-leading voice in radio and television advertising, Chicago's own Bernie Saber Musical Productions, Inc.

This reel actually has two presentations from approximately the same period spliced together, with the details of their contents taped to either side of the tape box.  The first segment, which is about a third of the entire tape, and runs just under five minutes, is summed up this way on the box:


And the second set, running almost ten minutes, is summarized on the other side of the box. This section starts with a spoken introduction by Bernie himself, wherein he plugs his new arranger, Jerry Zervic (who is also mentioned on the box, which looks like this:


By now, I have no doubt you're champing at the bit to hear what all this sounds like. I do not believe you'll be disappointed. Here are both segments, back to back, as heard on the tape:

Download: Bernie Saber Musical Productions, Inc - 1969 Commercial Demo Reel
Play:

 ~~

Staying for a moment with the theme of advertising, here's the other end of the production of a commercial - the multiple attempts to get it right. I don't know who this is (maybe someone will recognize the voice), or when this is from, or why they needed to do so very many takes sounding almost exactly the same, but regardless, here is... someone... from some point... recording multiple takes of what I believe may have been a radio promo, for CBS Television News.

Download: Unknown - Recording a CBS TV News Promo
Play:

~~

Switching gears fairly significantly, now it's time to revisit something I have on several reels, for some reason, almost certainly a batch of reels that were all bought together, but got separated at some point, as I keep coming across this stuff.

Anyway, it's more Australian Shortwave, and specifically, more "Australian Mailbag". This nearly 28 minute tape seems to be made up of one complete episode, from the very end of March, 1974, then portions of two other episodes. It would appear that the first episode heard here was erasing part of the second one, and that the second one was in turn erasing part of the third one, so that we're hearing the most newly recorded episode (and only complete one) first.

In addition, the (very short segment of the) second episode was recorded on a faulty machine, and the speaker's voice was slowed down unnaturally. The opposite was true of the third episode, which ran abnormally fast. I have attempted to adjust these segments to approximate the correct speed and tone, but I'm sure I wasn't perfect in doing so.

Also, I will note the first, full episode has mediocre sound quality, and that the other two segments have even poorer quality sound.

Download: Australian Mailbag, March 1974 and Two Other Segments
Play:

~~

And now, something fairly peculiar, in both content and sound. Here is a man reading from part of what I assume to be a novel. I found this 16 1/2 minute recording on a three inch reel of tape.

And here's a thing I've found, repeatedly, about some three inch reels of tape - some of the tiny machines built to only handle this size reel must have been extraordinarily crappy. Because I find the same problem recurs time and time again with a subset of three inch reels - speech fluctuation. And it's always the same fluctuation - a tape will play with what is clearly a "sped up" sound at first, and the tone of the speakers' voices will gradually approach a more normal tone, then pass that normal tone right by and continue to gradually lower into an artificially "slowed down" sound. I don't believe that certain of these small recorders were capable of recording at a consistent speed, and went too fast or too slow depending on how much drag there was on the left-hand reel.

I've made no attempt to correct that here - the process for doing so would be fairly complicated. Besides, I think it adds an extra odd, at times creepy vibe to what he's reading, which, as I've telegraphed in my headline, is "not-so-nice". Not that it's out of the mainstream of boilerplate fiction, it certainly isn't. But I found it jarring anyway - I mean, why record this for 15 minutes, from what clearly is the middle of a longer work?

Download: Unknown - A Man Reads Part of a Novel
Play:

~~

And finally, as always, here's our very short reel for today's post. In this case, what you'll hear below is all that there was on a small reel of tape. I don't speak French, so if anyone would like to translate this 36 second recording, by all means, please do, and I'll include it in an update of this post.

Au revoir.

Download: Unknown - A Very Short Reel in French
Play: