Monday, January 23, 2017

Old Time Media: MOR Jingles and A Newsman's Promo

Howdy,

So today I have two bits of tape from many, many years ago, both of them professional reels featuring a bit of "inside media" material. Neither needs a great deal of explanation, and both are fun in their own ways.

First up are a bunch of jingles for what I'm guessing was an MOR station, in Sioux Falls, SD, at some point, KRSD. Their slogan seems to have been "The Music Montage", and there's a moderate degree of variety between the various jingles, but all are solidly within the MOR style, with a few veering dangerously close to the vapidity of the Beautiful Music format.

Download: KRSD, Sioux Falls, SD - Music Montage Jingles
Play:

At the other end of the media field - and on the other dial - were the newsmen of the day, and near the top of that field was CBS journalist Charles Collingworth. Here's a neat reel of tape (aside from the occasional piercing whine) in which Collingworth spends about eight minutes recording and re-recording parts of a few promos. These are the audio recordings from what were clearly filmed promos.

Download: Charles Collingworth Records a Promo
Play: